Folk is a lightweight, relationship-focused CRM that is great for networking and lean teams, but it stays deliberately simple, deeper pipeline, quoting, invoicing and automation can outgrow it. Waboom CRM starts just as simply, you talk to it, but scales into a full CRM you shape by conversation, with quotes, invoices, jobs, automations and two-way Xero sync. For teams that love Folk's simplicity but expect to need more, Waboom grows with you.
| Folk | Waboom CRM | |
|---|---|---|
| Best for | Contacts and networking | A full CRM, built by conversation |
| Pipeline & deals | Lightweight | Full pipeline, your way |
| Quotes & invoices | Limited / via add-ons | Built in, synced to Xero |
| Automation | Basic | Automations you describe in words |
| Day-to-day data entry | Manual | The assistant writes updates, you approve |
Get in touch and we'll show you how it works for your business.